At Relevant we look at each client in terms of what are the expectations of their donors. It is these expectations that drive our strategic development with the client, and in a rapidly changing world these expectations can be varied and evolving.

Who would have guessed ten years ago that in 2019 the world’s largest taxi company, Uber, would not own a car? Alternatively, that the world’s largest hotel chain, Airbnb, would not own hotel.

While such developments such as these are transforming whole sectors, fundraising and philanthropy continue to work as it always has worked. Every year the sector peddles the same wares: dinners, challenges, ribbons, merchandise, newsletters, tax time appeals, Christmas appeals and face to face fundraisers blocking entry to your local supermarket.

Some charities have seen a flatlining of community support in recent years, while many have seen a decrease in donations. A few, however, have been able to increase their income streams,  reduced costs and expanding the supporter base.

At the heart of our approach is the Relevant Framework, a philanthropic engagement plan that integrates with a communications strategy to position new and existing charitable partners on the transformational giving curve to make them donors for life, and indeed, via bequests, even after.